K12 is the premier high school licensing company, committed to providing innovative technology, brand management, and brand marketing services to its partners.
We work with dozens of national and regional manufacturers and retailers to provide high school supporters with an ever-expanding product offering. We are committed to and invest heavily into our mission of generating support for the critical scholastic and athletic endeavors of America’s high schools.
K12 Licensing has:
Extensive and unique knowledge and services honed by decades of collegiate brand management to 6,000 high schools, state associations, and the NFHS
Helped its partner schools generate millions of dollars in royalties and valuable exposure through the sale of high school licensed products
Consistently increased royalties collected by K12 during the last decade and continue to do so even through tough economic times.
K12 Licensing was born in the early 2000s out of a desire to offer high level trademark licensing guidance and service to America’s K-12 schools. We now have partners in all 50 states.
Our Partners
K12 Licensing is a fast-growing division of CLC and LEARFIELD, a Plano, TX based company committed to unlocking the power of brands leveraging omnichannel solutions. LEARFIELD’s services include licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket & seating sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. A growing number of LEARFIELD solutions are now being offered to K12 Licensing partners, including LEARFIELD Amplify, CLC Creative Services, and web/technology development services offered by SIDEARM Sports.
K12 is proud to represent partners in all 50 states, the majority of the state associations, and the National Federation of State High School Associations (NFHS)
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