We offer premier collegiate-level services to high school partners to promote, protect and market their brands, and drive incremental revenue.

Many high schools have logos in the wrong formats or that are low quality.  K12 works with its high school partners to clean up and vectorize their logos and to make them available in the formats and quality needed by manufacturers.  In addition to development of official logo sheets, K12 leverages Direct Licensing Hub (DLH), the most advanced design/product management system available, and other systems to manage manufacturer and retailer logo requests so that you can fully control how your brand shows up on products in the marketplace

Using our proprietary DLH license management system, K12 collects royalties, along with basic sales data/information (product categories and retailers) from partner licensees and tracks the information for comparative analysis and for accurate annual disbursement to our partner schools. In August each year, K12 sends partner schools their share of royalties along with licensee, and retailer data.

An important compliment to K12’s royalty collection program is our auditing capabilities.  We have a great relationship with our partner licensees and they are very good about reporting accurately and on-time, but periodically it is important to review their accounting and reporting processes. Our auditing efforts are as much about ensuring that our school partners are being paid accurately as it is about assisting our partner licensees in minimizing any burden the royalty reporting process may impose.

Operating a comprehensive licensing program (as provided through a partnership with K12) and controlling which and how companies use your trademarks is a critical first step in establishing control of your brand. K12 leverages the most experienced trademark licensing legal team in the industry, a team that also has nearly 40 years of experience in managing the country’s leading collegiate brands, to provide advice and guidance on how to effectively establish strong ownership and protection of your brand.

We operate with an “education first” approach when confronting most high school trademark issues, whether they are found in traditional settings or online. Most infringement issues stem from a lack of understanding on the part of the manufacturer. K12 is well positioned to assist school partners in educating and guiding manufacturers in becoming licensed and respecting school trademark rights. If we are not successful with our efforts to educate unauthorized trademark users, then our extensive experience in dealing with trademark infringements comes into play as we provide responsible and informed guidance to assist in resolution.

Using proprietary tactics and tools, K12 actively implements retail placement programs for our partner schools- sometimes managing programs across multiple major retailers and hundreds of schools at the same time, including the likes of Walmart, Walgreen’s, Dollar General, CVS, and many others.  Our partner schools highly value the placement of their brands in their local markets as a form of outreach to their supporters and a valuable source of royalty revenue.  We have developed numerous proven strategies and services to assist key retailers in offering and supporting the sale of high school products- leading to the consistent long-term growth of the industry.

In most cases, there is no minimum on these items which removes all risk from the school while allowing fans to showcase their passion through previously unavailable merchandise.

In addition to royalty revenue, each approved K12 eCommerce partner offers a revenue share on all sales back to the school.

K12 Licensing’s parent LEARFIELD is the leader in empowering businesses and universities in connecting big brands to the excitement, passion, tradition, fans, and fun of college sports through customized marketing solutions and experiences.

LEARFIELD’S suite of businesses offers cutting-edge solutions to premier collegiate brand owners. Through a relationship with K12 Licensing, high schools can now access many collegiate-level associated services, including those offered by CLC Creative (branding and logo development), LEARFIELD Amplify (seating), and SIDEARM Sports (websites).  These services are optional for high schools interested in elevating their brands.

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