WHAT WE DO
Logo Clean Up & Distribution
Many high schools have logos in the wrong formats or that are low quality. K12 works with its high school partners to clean up and vectorize their logos and to make them available in the formats and quality needed by manufacturers. In addition to development of official logo sheets, K12 leverages Direct Licensing Hub (DLH), the most advanced design/product management system available, and other systems to manage manufacturer and retailer logo requests so that you can fully control how your brand shows up on products in the marketplace
An important compliment to K12’s royalty collection program is our auditing capabilities. We have a great relationship with our partner licensees and they are very good about reporting accurately and on-time, but periodically it is important to review their accounting and reporting processes. Our auditing efforts are as much about ensuring that our school partners are being paid accurately as it is about assisting our partner licensees in minimizing any burden the royalty reporting process may impose.
We operate with an “education first” approach when confronting most high school trademark issues, whether they are found in traditional settings or online. Most infringement issues stem from a lack of understanding on the part of the manufacturer. K12 is well positioned to assist school partners in educating and guiding manufacturers in becoming licensed and respecting school trademark rights. If we are not successful with our efforts to educate unauthorized trademark users, then our extensive experience in dealing with trademark infringements comes into play as we provide responsible and informed guidance to assist in resolution.
By virtue of our representation of thousands of high schools as well as our parent company’s representation of nearly 1,000 leading universities throughout the country, K12 has established relationships with EVERY major retailer that participates in licensed products sales. In fact, we maintain a database and track sales for nearly 100,000 retailers (Walmart counts as one) throughout the country.
Using proprietary tactics and tools, K12 actively implements retail placement programs for our partner schools- sometimes managing programs across multiple major retailers and hundreds of schools at the same time, including the likes of Walmart, Walgreen’s, Dollar General, CVS, and many others. Our partner schools highly value the placement of their brands in their local markets as a form of outreach to their supporters and a valuable source of royalty revenue. We have developed numerous proven strategies and services to assist key retailers in offering and supporting the sale of high school products- leading to the consistent long-term growth of the industry.
In most cases, there is no minimum on these items which removes all risk from the school while allowing fans to showcase their passion through previously unavailable merchandise.
In addition to royalty revenue, each approved K12 eCommerce partner offers a revenue share on all sales back to the school.
1. Significant financial return on all sales
2. Minimal effort/time required to participate
3. Unique products and LOW minimums
As part of the initial consultation, the school will determine whether or not it wants assistance with fundraising – it is not required.